Our philosophy

Our brand, Parbleu, was established with one mission in mind:  

To provide high quality, classic, luxury sneakers. And all of this at an affordable price. No compromises.  

From our experience in the footwear industry, we knew that the price a customer paid was simply not in balance with the cost price. Why? Because there were too many people who needed to benefit from each product sold: designers, shoe manufacturers, brand owners, distributors and retailers. The result? A disproportionate quality/cost relationship. Or to put it simply – an overpriced product.

So, what if we could change the way we sell our footwear? Develop luxury sneakers without the designer price-tag. The best sneakers around at the best price too.

And so Parbleu Footwear was borne in 2016.

We are sneaker enthusiasts first and foremost. Building the brand out of our love for footwear and our passion to give fellow sneaker lovers the products they deserve. We’ll be honest, it’s not easy. We’re faced with the challenge of breaking in to one of the most competitive global markets there is. But at Parbleu we believe that small steps can change the world. And in our case, the sneaker market. Step by step we are shifting the perspective of modern digital consumers, showing them that luxury footwear can be stylish and affordable. No compromises.  

Our product development

We pay frequent visits to our handpicked factories in Guimaraues in Portugal, the home of traditional Portuguese footwear. Our workers are paid a fair salary and work in a healthy labour environment.   

Traditional shoemaking is a passionate and lengthy process. We’re talking pure craftsmanship. Our shoes are primarily handcrafted, with a little help from tools and machines. We manufacture In small factories by a selected team of skilled craftsman. Using traditional techniques that have been handed down generation by generation. From father to son.

We work only with best available Italian cow leather and suede. By using full leather linings in our shoes, we provide a natural and luxurious alternative to the current sneaker offering in the market place. And unlike other sneakers, they smell pretty good in the long-term too, if you get our drift! Our outer soles are made of rubber, a natural product that ages respectfully, providing maximum comfort and durability. Worlds away from the mass production of synthetic sportswear products sold in the major sportswear chains.

Inspired by sportswear icons but re-mastered with cutting-edge comfort and aesthetics. 

Our retailing

Parbleu is a direct consumer brand, but with a true belief in independent store retailers. We want to collaborate with stores who have the same passion and drive as we do. Stores that choose quality over quantity. That refuse to compromise. We are proud of the stores that carry our brand. Because in carrying our brand, they also carry our message.

Our story

Parbleu began with one guy. A sneaker enthusiast in heart and soul. Growing up in the eighties and nineties, he watched from the side-lines the phenomenal rise of US and German sportswear brands. Too young to buy those air-filled masterpieces, yet old enough to understand their significance. When he was eventually able to buy his own footwear he finally got to nurture what was by then a healthy sneaker fetish. And put together an awe-inspiring collection of the best the sneaker industry had to offer.

But as he grew older, his tastes changed. Moving towards the so-called classic sneakers. The simpler the better. And it’s with this attitude we design our sneakers today: sophisticated retakes on classic silhouettes. Using extraordinary premium materials, to provide you with a superior sneaker for a fair price.

Our name

We are often asked what Parbleu stands for. It’s actually (old) French, referring to exclamation or surprise. Which is exactly what we are aiming for: how is this young brand able to create such a beautiful product at such an affordable price?

And why the bird? Well, magpies have gained, rather unfairly, the unsavoury reputation of being common thieves. For ‘stealing’ shiny stuff. But this is a misconception. Magpies are actually very curious creatures. They just want to investigate anything new. They’re ground breakers. So what a great symbol for a brand! We want to encourage people worldwide to try our sneakers. To experience authentic craftsmanship and affordable quality. 

Luxury sneakers for bright heads!